Who we are
BeFun Entertainment, part of the GYT Marketing Experiences CO Group, stands as a leading figure in crafting unique cultural and family experiences worldwide.
With an international presence, it has spearheaded impactful mass events associated with important licenses such as Lego, Hot Wheels, Avengers, Harry Potter and others. Known for its creativity and ability to blend data, strategy, and imagination, BeFun Entertainment design memorable occasions that create unique connections between people and brands.
Additionally, it pioneers the development of "originals" with event exports under the rental model and utilizes innovative technologies to elevate its interactions, making them even more thrilling.
Expertise
Our Team
Tomás Carrasco
CEO
Commercial Engineer from Universidad Católica de Chile, with 15 years of experience in entrepreneurship in the fields of marketing and events. Currently, Tomás is the CEO of the entire holding company – GyT Marketing Experiences Co and Be Fun Entertainment.
Gabriela González
COO
Architect from Universidad Mayor, with 12 years of experience in architecture and production. She has worked in business and production areas of GyT Marketing Experiences Co. Currently, she holds the position of COO at Be Fun Entertainment.
Cristián Castillo
CFO
Industrial Civil Engineer from Universidad Católica de Chile, with a Master's in Finance from Universidad del Desarrollo. With 20 years of experience in finance, Cristián was the CFO in Lotus Productions for 8 years and now serves as the CFO in Be Fun Entertainment.
Anybet Martínez
Revenue Senior Manager
Master's in Marketing from Universidad de Los Andes and over 10 years of experience in marketing, Anybet served as the Retail Manager at Hasbro Chile for 6 years. Currently, she is the Revenue Senior Manager at Be Fun Entertainment.
Francisco Vergara
Commercial Senior Manager
Publicist from Universidad del Pacifíco, Francisco has over 12 years of experience in the advertising field. He served as the Commercial Manager for 8 years at Prisa Radio, the largest radio holding company in Chile. Francisco now holds the position of Commercial Senior Manager at Be Fun Entertainment.
Estefanía Balic
Marketing Senior Manager
Master's in Marketing from Universidad Finis Terrae with over 14 years of experience in film marketing & entertainment. Since 2013, she was the Marketing Manager at Cinecolor Films, Disney Distributor in Chile, Colombia, Perú, and Venezuela, executing all marketing campaigns in Chile for the Studio's film releases. Actually, she holds the position of Marketing Senior Manager at Be Fun Entertainment.
